Jinjiang footwear industry is a new round of card-making exercise, the target points to the domestic market of outdoor sporting goods. This year, so happy Nike Air Max 2010 shoe board chairman Chen Ruidian satisfied, he's camel outdoor products market share among the best outdoor brands Shengfu Lai is also a strong impetus to the outdoor supplies into the domestic market.
Started from the camel outdoor, 5 years later, Chen Ruidian established brands Camel and Shengfu Lai, like Chen Ruidian two children, they have different habits and needs of parents, individualized, differentiated treatment. In the early accumulation, Chen the Swedish market to know more about this initiative.This is my self-created last year, an outdoor brand, after a year of exploration, the brand business model has basically been determined. We hope in two or three years, will be Sheng Fulai develop into a leading outdoor brand. For the camel to that we are agents used in the mode of operation, and Shengfu Lai, using a stock cooperative holding company model. Moreover, there are two differences in market positioning, camels are outdoor Cheap Nike Air Max sports in the midrange, while St Fry's positioning will be higher, higher prices, products also have a certain distance, more functional and fashionable.
Engaged in this industry know that agents are more suitable for enterprise development system of the initial stage, in a short time so that the rapid expansion of channels to attract capital flows, this pattern is relatively simple, but this model also has some disadvantages. Agents bound their own interests, there may not be the same both sides of the focus, the company will pay more attention to the Nike Air Max 2009 brand's long-term development, and agents are more concerned about the immediate benefits, and sometimes there will be conflicts, to execute the company's policies will be greatly reduced.
And in the early development on the basis, from the beginning Shengfu Lai on the use of joint-stock cooperative system, which is a relatively mature channel management mode, the channel may be some from our original agent, but by negotiations, restructuring and acquisitions in the form of our holding, grasp the initiative.